Welcome to Salt Lake City!

Convention Dates: January 19th – 23rd, 2024

The 2024 American Farm Bureau Convention is heading to Salt Lake City, Utah! If you want the inside scoop when it comes to policies and perspectives that will impact your farm or agribusiness in 2024, don’t miss the 105th consecutive American Farm Bureau Federation Convention. Join us January 19-23, 2024, to participate in workshops to advance your leadership skills, gain insights into the trends impacting food production, and much more. Utah is a beautiful state surrounded by mountains, ski resorts, the Mormon religion, and home to some of the top national parks including Zion, Arches, and Bryce Canyon.

With the retirement of Chris Davis, Summit Planners and Signal Travel will assist members in registering, reserving the convention hotel package (including the AFBF registration, Indiana reception and the number of nights you wish to stay in the Hilton Salt Lake City Hotel), and helping members find the best airfare rates. Start planning your trip today by completing the registration form listed below. Here is a list of items you will need to know for you and any guests traveling with you to complete the registration form:
Name as it appears on your driver’s license for each guest
Date of birth for each guest
Mobile phone number
Unique email address for **each person**
Dates you would like to arrive and depart Salt Lake City
Name and number of an emergency contact person
**Review the links below for the available Tours and Events so you can confirm everything at once**
And I suggest you ask for assistance with your airfare as we already have some great rates reserved on airfare to Salt Lake City.

You will be asked to pay a deposit for each person with the final balance due on December 1, 2023. Deadline to book the hotel package is Friday, December 8, 2023. We are looking forward to seeing you in Salt Lake City in January!

Registration OpenMonday, October 2nd, 2024
Registration DeadlineFriday, December 8th, 2023
LocationHilton Salt Lake City Center Hotel
255 S W Temple St, Salt Lake City, UT 84101

Next Steps

  1. Register: All attendees need to register online. The orange “Register Now” button will take you to the webpage. Please review the bulleted items above in the invitation to make sure you have all the information needed to register yourself and guests. Registration may take 5 to 10 minutes to fill out.
    1. We recommend checking with your guests if they have any preference on the Sunday Events, Saturday Tours or Tuesday Tours before you begin the registration.
  2. Confirm Registration Email: After you submit your registration form, you will receive a Registration Confirmation email. Please review for any necessary updates. Also, this email will contain your payment amounts based on your Convention selections. You will need this email for the next step.
  3. Deposit Payment: Your Convention reservation will be confirmed once your Deposit is paid. After you register, a payment form will display. You can also return later to make your payment, but a deposit is required to confirm your reservation.
  4. Airfare: During registration, you can request assistance with booking your air. If you do request air assistance, Summit’s partner Signal Travel will email you options. For more details see the Airfare section of this page.
  5. November 19th, 2023: Last day to cancel without $25 per person penalty. Any airfare you booked at this time is likely non-refundable also based on the Airline’s policy.
  6. December 1st, 2023: Full payment is due for your Convention Registration.
  7. December 8th, 2023: Registration is Closed for the 2024 AFBF Convention.
  8. December 15th, 2023: Last day to cancel ticketed events without penalty
  9. Three weeks prior to departure: Final “Before you go” email will be sent to summarize all of your confirmed reservations made with Summit and Signal.
  10. January 19th, 2024: AFBF 2024 Convention officially begins

A deposit of $125 per person ($129.53 after 3.5% bank processing fee) is due at time of booking. Final payment is due December 1st, 2023. All the prices listed below include all fees, taxes and the 3.5% bank processing fee.

Convention Package

Convention officially begins on Friday, January 19 and ends on Wednesday, January 23, 2024.
Hotel Check-In time is 3:00 PM and Check-out is 12:00 PM

Convention Package Includes:
1. Accommodations for requested number of nights at the Hilton Salt Lake City Center Hotel
2. Hotel Taxes
3. AFBF Registration Fee ($103.63 per person) and Summit Registration Management Fee ($25.90 per person)
4. Ticket to the Indiana Farm Bureau reception** on SAT 1/20 @ 5:30 PM | Location: Alpine Ballroom at the Hilton Salt Lake City Center Hotel ($41.45 per person)
Nightly Rates with Taxes at Hilton Salt Lake City Center Hotel
Single or Double Occupancy: $235.61 | Triple Occupancy $259.41 | Quad. Occ. $283.20

*Note: Children 17 years and younger are not charged the AFBF registration fee, but they do need to be registered.  
**Note: Anyone attending the Indiana reception will need to purchase a ticket, including children.

Optional Events – Sunday, JAN 21st

1. Flapjack Breakfast
Sunday at 8 AM ($103.63 per person) | Location: Hyatt Regency Salt Lake City: Regency Ballroom ABCD
2. Leadership Luncheon
Sunday at 12 PM ($72.54 per person) | Location: Hyatt Regency Salt Lake City: Regency Ballroom ABCD

Optional Tours – Saturday, JAN 20th

You can review more details about each tour in the blue link below.

1. Utah State University Food Science, Aggie Chocolate Factory, Aggie Creamery
Saturday at 8:30 AM – 4:30 PM ($98.45 per person) – SOLD OUT as of 10.6.23
Visit the Aggie Chocolate Factory and Aggie Creamery on the campus of Utah State University and learn small batch, bean-to-bar chocolate processing and real-world dairy production with delicious results.
2. Olympic Park
Saturday 12:30 PM – 3:15 PM ($51.81 per person)
Tour the facility built for the 2002 Winter Olympic Games just 25 miles east of Salt Lake City.
3. Antelope Island
Saturday 9:00 AM  – 2:00 PM ($77.72 per person) – SOLD OUT as of 10.6.23
Tour Antelope Island, home to free-ranging bison, mule deer, bighorn sheep, pronghorn (antelope), and man other desert animals.
4. Beehive Distillery
Saturday 4:00 PM – 6:00 PM ($103.63 per person) – SOLD OUT as of 10.13.23
Tour Utah’s own Beehive Distillery and learn the science behind creating the right recipe to capture the essence of Utah’s desert landscape.
5. Organ & Church Conference Center
Time Option 1: 10:00 AM t0 11:30 AM ($5.18 per person)
Time Option 2: 2:00 PM to 3:30 PM ($5.18 per person)
Tour the Church of Jesus Christ of Latter-Day Saints Conference center and witness the Schoenstein organ with over 7,000 pipes.

Optional Tours – Tuesday, JAN 23rd

You can review more details about each tour in the blue link below.

1. Hardware Ranch & Utah State University Animal Science Farm – SOLD OUT as of 11.15.23
Tuesday at 8:30 AM – 5:00 PM ($98.45 per person)
Come see the Elk on a horse-draw sleigh at Hardware Ranch and tour the Utah State Animal Science Farm.
2. Heber Valley Artisan Cheese and Blazzard Lumber
Tuesday 8:30 AM – 1:00 PM ($67.36 per person)
3. Bishops Storehouse & Welfare Square
Tuesday 8:00 AM  – 1:00 PM ($67.36 per person)
Visit the Bishops Storehouse to learn about how they support families in need with emergency supplies during a disaster and tour Welfare Square.
4. Onions 52 & Brine Shrimp Co-op
Tuesday 8:30 AM – 1:30 PM ($108.81 per person)
Tour the facility providing onions 52 weeks a year to foodservice and retail consumers, plus, learn about harvesting and processing Artemia cysts as live feed for hatcheries around the world.
5. Beckstead Farm & Young Living Lavender Farm
Tuesday 8:00 AM – 2:00 PM ($129.53 per person)
Tour this family mink farm to learn about the high quality of life for the mink, plus, check out a lavender farm and learn about raising crops for essential oils.
6. Kaysville Pasta Plant
Tuesday 8:30 AM – 12:00 PM ($41.45 per person)
Tour the plant and learn about the 30 products that are produced at this facility to help families increase their food storage during times of emergency.
7. Redmond Salt Mine – SOLD OUT as of 10.6.23
Tuesday 8:00 AM – 5:00 PM ($124.35 per person)
This tour will take you underground to see firsthand how the salt is mined as well as explore all the different products that Redmond has to offer.

Saturday and Tuesday Tour Disclaimers

  1. Full ticket price applies to children age 2 and above.
  2. As certain tours will take place on working farms and ranches or in historic buildings, participants with mobility limitations are encouraged to let American Farm Bureau Federation staff know of specific accommodations that may be needed. Accommodations may include selecting a tour suited to the participant’s specific need.
  3. Lunch and/or snacks will be provided on some tours. Participants with food allergies are encouraged to let American Farm Bureau Federation staff know upon registration.
  4. Certain tours may require significant travel time.
  5. Certain tours involving alcohol may be limited to attendees aged 21+.
  6. American Farm Bureau Federation and/or Utah Bureau reserves the right to cancel any tour due to unsafe travel conditions, including conditions caused by inclement weather, acts of God, fire, flood, riot, national emergency, or similar cause beyond the control of American Farm Bureau Federation or Utah Farm Bureau. In the event of such cancellation, reservation fees will not be refunded.
  7. Due to the ongoing COVID-19 pandemic, all tour stops offered are subject to change and availability based on local government laws, regulations or guidelines. All tours will be held consistent with applicable COVID restrictions and participants agree to follow all COVID safety measures established by AFBF and/or any requirements established by any facility visited. Participant agrees not to attend the tour-and will receive a full refund- if at the time of the tour: participant has been diagnosed with COVID and are in their isolation period, participant has symptoms associated with COVID (such as fever, cough, loss of smell or taste, etc.), or within the 14 days participant was in close contact with someone who had COVID, unless participant is fully vaccinated or had COVID in the 90 days prior to exposure.
  8. Cancellation Deadline for Tours is Friday, Dec. 15th. Refunds will not be given after this deadline.
  9. Utah tours may be added, edited or cancelled after registration. In event of cancellation (other than a Force Majeure situation), full refunds will be provided.


The Hotel does not have an airport shuttle. Below we’ve outlined options for airport transportation for you to consider between the Salt Lake City International Airport and the Hilton Salt Lake City Center Hotel.

Hotel Address: Hilton Salt Lake City Center Hotel, 255 S W Temple St, Salt Lake City, UT 84101, USA

Salt Lake City Airport Taxi, Shuttle and Rideshare Information – Click here.

AIRPORT TRANSPORTATION One-Way Estimated Costs (tip is not included in estimates):

  • Taxi Service $15.00-$35.00
  • Uber or Lyft: ($10.00-$30.00)
    • Rideshare options arriving at SLC: The pick-up zone is located outside the main Terminal on the 2nd curb; there are signs that indicate where Uber/Lyft drivers should pick up and drop off riders.
    • Download the Uber app. Find out more information about Uber at SLC airport: Click here.
    • Download the Lyft app. Find out more information about Lyft at SLC airport:  Click here.


1. Booking Your Own Air: Please submit your online registration before you book your airfare.
After you register:
If you know you will not be changing your dates and have paid your deposit, you can book your airfare. Please check your registration confirmation email to be sure your hotel dates are as expected.

2. Requested Signal Travel to Assist with Air Options:

  1. Air Schedule Email: Within 24 hours of submitting your online registration, Signal Travel will email you a flight option(s). Please reply to that email to provide written approval of an airfare option. Airfare is subject to availability and reservations not confirmed by 5:00 PM on the day they are proposed will need to be repriced.
  2. Payment for approved Schedule: After receiving your approval email, Signal will call you during business hours to take a credit card for payment. Air schedules cannot be confirmed until payment is provided.
  3. Itinerary for Confirmed Schedule: Signal will email your Flight Itinerary within 24 hours of confirming a schedule.
  4. Three Weeks Before Departure: Summit Planners will email a “Before you go” email to recap your agenda and it will include your flight itinerary also.
  5. During Travel: Signal will be tracking your flights to assist if travel conditions impact flight schedules with delays or cancelations.

Signal’s business hours for ticketing are MON- FRI: 9AM – 6PM. Our primary Agent for this trip is Traci Rutledge and she can be reached via email at tracin@signaltravel.com or at 269-687-6577

Late Booking & Cancellation Policy – Convention Reservations

We encourage you to review the full Terms and Conditions link for the trip. Below is a condensed version that highlights important details about payment and cancelation.

Reservations: After submitting your online registration, your reservation will be confirmed once the deposit amount specified in the Registration Email is received or the Trip is paid in full. If full payment is not received by December 1st, reservations will be released and refunds will be allocated according to to “Reservations – Changes and Cancellations” in the Terms and Conditions.

Convention Reservation Deadlines:

11/19/2023: If canceled 60 days or less before date of convention (1/19/2024), a $25 per person fee will be assessed plus any non-refundable hotel, event and tour fees.
12/1/2023: Final payment to confirm Convention reservations is due. If full the payment amount is not received by December 1st, reservations will be released and refunds will be allocated accordingly.
12/8/2023 Hotel:The cut-off date for reservations is December 8, 2023. After December 8, hotel rooms are on a request basis and are subject to availability. To avoid a one-night cancelation penalty (plus tax and fees) rooms must be canceled at least 48 hours before the start of the Convention.
12/15/2023 Ticketed Events: The cancelation deadline for all ticketed events is December 15, 2023. No refunds will be given starting December 16, 2023. Ticketed events include all tours, the Flapjack Fundraiser and Leadership Luncheon.

Contact Summit Planners: If Travelers need to make updates to a registration, have questions or cancel trip arrangements confirmed with Summit Planners, please contact Summit Planners by emailing  IFB_NatConvention@spmeetings.com or reach out to Madison, Alondra or Nick at Summit Planners at 574-968-4301.